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It's the age-old issue facing sales organizations. Sales training and enablement is focused on the sales team, not the leaders. The prevailing thought is if you have graduated to sales leadership, you must already know what you're doing, otherwise you wouldn't have been promoted into the role.
For most sales leaders, their approach is borne from experiences working for and around other sales leaders. No formal training. No framework. Limited understanding...
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Business Plan Workbook: A Guide on How to Create a Solid Business Plan. Learn Strategies for Building a Strong and Profitable Business
A winning business plan is an essential tool for any entrepreneur who wants to start or grow a business. It provides a roadmap for the company's direction and helps to secure funding from investors and lenders. A well-crafted business plan communicates the company's vision, mission, objectives, market analysis, strategies,...
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Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to grow bigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also...
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Heartselling is about selling from your heart and with your heart. It describes the paradigm shift from push marketing to pull marketing. Customers actively avoid pushy marketing and sales approaches and demand more from the companies they do business with. Heartselling is about the science and art of fostering your customer's love to buy from you. Alexander Christiani shows dozens of time tested strategies and tactics to activate the seven magnets...
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This book cracks the supposedly indecipherable code of marketing to the New Chinese Consumer, all 1.3 billion of them. It distills what Tom Doctoroff has learned over the past eleven years in Greater China with JWT, one of the region's largest advertising agencies.
Marketers of some of the world's leading brands come to China with mistaken ideas of how to apply Western thinking to the marketplace. But, the same rules do not apply in China. Doctoroff...
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Quick Steps to Direct Selling Success tells you everything you need to know about direct selling, including network marketing. Discover how Jimmy Smith, a former butcher of 40 years earning $10,000 a year, at age 74, transformed his life. Now, at 82, Jimmy earns $15,000 a day and has a downline of 400,000 people growing at 400 plus people a day. In Jimmy's rags-to-riches story, you learn Jimmy's secrets of network marketing success that has made him...
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For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives-love, health, and money, for instance-are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide-the result of our constant interconnectedness. He has also identified a new group who are paving the way for the...
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Español
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En Marketing 5.0. Tecnología para la humanidad se identifica la creciente tendencia a alinear la tecnología con las capacidades humanas para lograr resultados exponenciales en el momento de aplicar las estrategias de marketing.
Entre los temas fundamentales del marketing 5.0 está lo que se conoce como next tech, un grupo de tecnologías que se pueden ver materializadas en la inteligencia artificial (IA), el procesamiento del lenguaje natural...
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No one knows the rich like Thomas Stanley. In this book, the bestselling author of The Millionaire Next Door defines the traits of the wealthy-and what It takes to reach, persuade, and market to this highly targeted audience. Stanley discusses the real needs and desires of the rich, discussing their divergences from the needs of less-affluent consumer audiences-and outlines several highly effective and proven ways to meet those needs, including how...
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This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability,...
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There are over 5,000,000 people working in direct sales in North America. Each night of the week approximately 150,000 home sales demonstrations are given across the United States! Contrary to popular belief, a career in direct sales, whether as a representative for an established company or as the owner of your own business, can be an exciting and lucrative occupation for anyone who possesses the right business skills and sales techniques.
By studying...
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Can this really be true? Can you really get what you want in life without using cash? The answer is yes, and it is done every day. In this ground-breaking book you will learn how governments, businesses, and even individuals have all been using the ancient practice of Barter to their benefit for centuries. Barter today is no longer about a Farmer trading chickens for a Doctors time. It has evolved into a highly sophisticated financial instrument....
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American mothers are household CFOs, in charge of an estimated $2.45 trillion in direct spending. They are also an important influence on other family members' buying habits. Many organizations have identified moms as an important customer group, but the broad, age-based definitions these companies work with mask an array of different consumer behaviors. Written by two leading marketers, this book provides a new approach to understanding the "American...
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Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, "Thinking Beyond the Obvious," you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of...
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Most businesses today can readily access the required technology and talent to match competitors' innovations and ideas quickly, making products and services similar to one another. In the modern business environment, companies instead need to build brands that consumers recognize and trust if they're looking for sustainable, profitable growth.
This book presents in a concise fashion the latest thinking and methods for successful branding. Clear...
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How to position yourself as THE "go-to" authority in your niche and increase profits exponentially.
International author, entrepreneur, speaker and marketing specialist, Andrew Carter shares his insider secret on the single most powerful, yet least known, marketing tool available to business owners today.
His entrepreneurial success in building profitable businesses led him to owning an award-winning international company who have helped business...
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Conquer the Global Digital Arena Through the Power of Virality!
Imagine your website attracting hordes of visitors, influencing minds, and resonating with hearts worldwide from scratch, building an empire not through sheer investment, but organically. "Viral Velocity: Global Web Success Secrets" is the testament to that dream. From unveiling the enigma of virality to building culturally empathetic websites, discover the potential you hold to dominate...
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Most people fail to see the correlation between business and brains. For Yitzchok Saftlas, master of marketing, it seems readily transparent. During our challenging economic times, when people desperately seek to recharge themselves on various planes, Saftlas presents us with So, What's the Bottom Line? taken from his real-life experiences and knowledge from a two and a half decade career as founder and president of his own marketing consulting company,...
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Drawing from real examples of companies who are practicing creative marketing as well as her experience working with small and enterprise level businesses and nonprofit organizations improve their marketing strategy. Connie provides a revolutionary system for serving, not sales to transform the relationship between companies and customers. When looking to convert consumers in today's tough business environment Connie's system can help you immediately...
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Français
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La consommation de vos produits et services implique pour vos clients plusieurs interactions avec votre entreprise avant, pendant et après la transaction. Maximiser l'expérience de vos clients consiste à mettre en place les stratégies et tactiques de marketing qui auront une incidence directe sur la qualité de l'expérience vécue par vos clients. Les clients emballés par leur expérience deviendront vos meilleurs ambassadeurs!
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